Thoughts from 10 years ago on the iPhone

What the iPhone doesn’t do (yet) and thoughts on why not.

There has been a lot of commentary, complaints and opinions on the iPhone. I haven’t seen much discussion of its features and strategy from the perspective of the realities of product development. In my opinion, what Apple have done is the right set of strategic and tactical moves for the first product in a new family. What was announced and shown is not the final feature set for the initial device and it does not include the full vision of the product.

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adrian cockcroft

adrian cockcroft

Work: Technology strategy advisor, Partner at OrionX.net (ex Amazon Sustainability, AWS, Battery Ventures, Netflix, eBay, Sun Microsystems, CCL)